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The E-Sylum: Volume 10, Number 47, November 18, 2007, Article 8 ON COIN WORLD'S NEW MAGAZINE-STYLE FORMAT Last week I wrote that Coin World's "massive 150-foot long press which produced the publication for over thirty years has finally been retired." Tom DeLorey writes: "I read this with mixed emotions, because when I started my numismatic career by going to work for Coin World in December of 1973, they were already building the modern plant out on the edge of town designed around this 'state-of-the-art' printing press, which began operation in May of 1974. Now it is obsolete. Perhaps so am I." Coin World Editor Beth Deisher writes: "I was somewhat amused that you describe the new format of Coin World as a surprise. We published a top-of-the-page story on Page 5 of our Oct. 8 issue that contained extensive details of the coming changes, noting even in the headlines that the new format would makes its debut Nov. 19. I also wrote an editorial in that issue about the coming changes. "For the record, we are using a new font, but the point size of the type is the same as the previous format. (In our testing, people thought it easier to read than the old body-type font.) The trim size of the publication makes it seem smaller, when in fact page image size really is not dramatically different. The old format (10 1/2 by 12-inch) had an inch of white space at the top and a half inch on each side and the bottom so that the old newspaper press could "grip" the paper to keep it rolling on the press. That gave us a live image size of 9 1/2 by 10 5/8. Virtually every inch of the new size 8 1/2 by 10 5/8 can be used because the new press allows us to bleed for the full live image. The big bonus is the availability of color on every page and an upgrade in the quality of the newsprint paper. And oh yes, this is a heat-seal press, so you should never experience ink rub from reading the new Coin World format." [Thanks for the background. I did write that "readers got a surprise" with the latest issue, but I know the change had been in the works for a while. Despite the pre-change publicity, I'm sure a number of readers were caught by surprise nevertheless. It will be interesting to read the readers' reactions in subsequent issues. -Editor] Beth adds: "One other tid-bit -- for the trivia minded -- is that the paper is actually heavier and whiter than the old newsprint. Previously it was a 27-lb. newsprint, whereas the new is 33-lb. I was fascinated to learn that the new press actually shaves the paper to make the surface smooth before it enters the section that actually does the printing. The shaving is done in part to make the images crisper and to make the ink application more even. Printing technology has changed more in the last 40 more than all of previous printing history! I count myself as extremely lucky because these changes have happened literally before my eyes. I began my career in 1969 when newspapers where still being produced on "hot metal" presses -- when newspapers where put together with linotype operators setting the type line by line on metal slugs and the pages where "composed" on a "turtle," which was formed into a zinc plate for the presses. (No computers involved in any stage of the process -- from writing to newspaper press.) Now we work in a completely digital environment." Dick Johnson, founding editor of Coin World writes: "The first issue of Coin World in its new format arrived this week. It is official now. Coin World is no longer a newspaper. It is a magazine. "The trend at Coin World had been headed in this direction for some time. Have you noticed the decline of 'hard news' stories and their placement? There is a tidal wave of decline among all newspapers across the nation -- predominantly in circulation -- and a rise of 'niche' magazines. Perhaps this was an influential factor. I am certain there were many factors that drove this decision as well. "I am certain there were many factors that drove this decision. One is economic, another is newsstand appearance, a third is full color. Obviously a strong factor was to increase readership. The official company line was stated by editor Beth Deisher in her editorial on page 14 of the new issue. The press that had been printing Coin World for 33 years had served its life expectancy. It is now printed on a new press (Beth didn't mention whether this press was in-house or off-site). "The shift to magazine format at Coin World was gradual in recent years. The most obvious decision was to put the contents on page 3. Traditionally this was a high readership page for news of somewhat lesser importance that didn't make page 1 (in news parlance this is called 'pee-one.') Fifty years ago, it seems, the news articles were ranked by their appearance -- the closer to the front, the more important the story. There was news on pages 1, 2, 3, 4 and 5, with news in that order. "Advertisers knew this and demanded 'up front' positioning. Shortly a full page ad appeared on page 2. News stories were pushed further back in the 'book' (again news parlance, any printed publication is called a 'book,' whatever format). "In examining the first issue of the new Coin World format I find only two news articles on page 1. In the past -- and in larger newspaper format -- there were as many as eight with 'carry over' of stories to an inside page. (Both page 1 articles were carried over here.) The rest of the news articles appear on pages 4, 5, and 10 in the new issue. "The continued success of Coin World will depend upon on Beth Deisher and her staff to keep up a high quality of editorial content. Step up news gathering. When was the last time you received a call from anyone in the Coin World editorial department asking 'Hey, what's new?' "To me there is a dearth of dealer news. Perhaps this is somewhat coin dealers' own fault. They don't know what is news, they don't know how to write it up, and they don't know got to get it published. This is where staff writers need to call and pry out the news. 'Have you bought a large collection lately? Have you discovered a new variety? What are your plans for your next sale, auction? What's happening in your business?' "Likewise, numismatic organizations need to be a little more proactive. Assign one person to be contact with the numismatic press. If he or she can write, that's excellent. If they have journalism experience that's even better. But just because someone can send news via email doesn't make them the best spokesperson for your organization. Don't necessarily make your computer guy the press contact - he lives in a digital world and speaks a different language. "Beth Deisher -- I know you are overworked with three new publications -- put in for a raise! But you now have the capability to do something really outstanding with the new Coin World format, with new color capability and new printing technology. I know you can do it. And make Coin World something I could never have envisioned!" Dick adds: "Tell Tom DeLorey he is obsolete only if he stops writing. He compiled an excellent catalog of Tom Elder medals in 1980 that is still the standard work." NUMISMATIC NEWSPAPERS REACH MILESTONES esylum_v10n46a10.html Wayne Homren, Editor The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org. To submit items for publication in The E-Sylum, write to the Editor at this address: whomren@coinlibrary.com To subscribe go to: https://my.binhost.com/lists/listinfo/esylum | |
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