The E-Sylum:  Volume 10, Number 47, November 18, 2007, Article 21

THE DROPPING DOLLAR GIVES RISE TO 'BOOK RAGE' IN CANADA

Dick Johnson writes: "The rise of the Canadian dollar vs.
the U.S. dollar has another produced another problem,
perhaps in a least expected place - book jackets!

"Prices of books are printed in both U.S. and Canadian
currencies on the covers and dust jackets of books.  Well,
the Canadians are taking umbrage at the fact the Canadian
price is always higher - this was the case for decades when
the Canadian dollars was worth less.  Now that the U.S.
dollar is worth less than their currency the Canadians
are getting upset.

Below is a blog from 'Joe' in response to a recent news item:
Full Story

[My, how times have changed.  Below are some excerpts from
a Globe and Mail article about the phenomenon. -Editor]

"Book rage, anyone? As the Canadian dollar hit the $1.10
mark earlier this week, booksellers and publishers began
to circulate stories of customers going beyond simply
venting their dismay at hapless clerks and turning books
into projectiles, sometimes to the point of drawing blood.

"Ever since our dollar achieved exchange parity with the
United States on Sept. 20, 'books have been under the
microscope,' notes Yvonne Hunter, director of marketing
and publicity for Penguin Group, one of the country's
biggest publishers. And the consumer hasn't liked what
he's been seeing. His ire has focused on the discrepancy
between what a Canadian pays for an imported, American-made
book in this country and what an American consumer pays
for that same title, with the two different prices printed
right there on the book flap for all to see. The bookstore
serves as the conduit for what publishing historian and
novelist Roy MacSkimming calls "this predilection for
feeling ripped-off. There's been an attack of sticker
envy out there."

To read the complete article, see:
Full Story

  Wayne Homren, Editor

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