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The E-Sylum: Volume 10, Number 48, November 25, 2007, Article 17 PUBLISHING TREND: CONTENT FOR FREE – IS NUMISMATICS NEXT? Dick Johnson writes: "If a person is savvy to analyze a current event he might be able to project this into future and recognize an early trend leading to something that will affect many people and how they will live their lives in the future. One of those prophetic events occurred this week. "The Internet has grossly affected the publishing world - so much so that it is affecting billion dollar purchases. It has influenced one man in particular who made a prophetic announcement this week. "Publishing guru Rupert Murdoch told investors that after he has full control of the Wall Street Journal he is going to give it away! He wants to raise readership from one million to 15 million a day! He believes he will reap more profits from the advertising than he would from the loss of selling subscriptions! "If this trend catches on you could someday subscribe to every numismatic publication you want for free. " 'Subscriptions thrive in an area where there's scarcity — content that people can't get anywhere else,' said Rafat Ali, publisher of PaidContent.org, told The New York Times. 'Other than that, you need an advertising-based model,' Ali said. "Most other major news organizations long ago gave up on charging for their work, hoping to make the difference up in ads. And, until only recently, that seemed like a distant dream. "No more. There's big money online now — very big. "Internet ad revenues hit $5.2 billion in the third quarter, up 25 percent over the third quarter one year earlier, according to a study by the Interactive Advertising Bureau and PricewaterhouseCoopers. All three quarters in 2007 set records, the IAB found. Experts estimate it will be a $20 billion-plus year. "Numismatic publications on the internet anyone?" Wayne Homren, Editor The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org. To submit items for publication in The E-Sylum, write to the Editor at this address: whomren@coinlibrary.com To subscribe go to: https://my.binhost.com/lists/listinfo/esylum | |
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