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The E-Sylum: Volume 11, Number 9, March 2, 2008, Article 8 THE BAZAARE: E-SYLUM POLICY CHANGE PERMITS ADVERTISING Before starting The E-Sylum I gave a lot of thought to what the editorial policies would be. The decisions have served us well in the nearly ten years that have passed. One choice I've re-examined periodically is the ban on advertising. As the official email journal of a non-profit organization I wanted to steer The E-Sylum away from commercial concerns and keep the focus on our core topics of numismatic literature and research. But now that our little newsletter has grown to deliver 15-30+ pages of information weekly to over 1,100 knowledgeable numismatists, there is more than enough content to balance some ads, and plenty of readers to make it attractive to advertisers. So with the approval of the NBS Board, we're going to take the plunge. In keeping with the bibliomania theme, we'll name this feature The Bazaare (a Bizarre Bazaar!) First, let me emphasize that that our editorial policies remain unchanged. You'll continue to get the same interesting E-Sylum content as always, but with some additional messages that I hope and expect will also be welcome and interesting to many readers. As always, numismatic literature dealers continue to be welcome to send their sale announcements, and we’ll continue to publish them prominently at no charge. The same goes for reviews – we’ll publish any and all literature reviews received from anyone as long as they add something to the discussion. Any ads would be in addition to our normal content. Although The E-Sylum is open and free to all, only members in good standing of the Numismatic Bibliomania Society may place ads, subject to the editorial policies. Publishing firms are exempt, since we don't really have a "corporate" membership category. But it is preferred that an officer or employee be an NBS member. Should complaints arise against any advertiser, the NBS board will deal with them on a case-by-case basis. The ads would be clearly delineated in the body of the email. I wouldn’t push them all to the end, but would intersperse two or three ad sections at different points, assuming we have that many ads. The top section (“above the fold” in newspaper jargon) will remain ad free – this will include all NBS news and announcements and numismatic literature sale announcements. Ads should reflect and augment the content and theme of The E-Sylum. Ideally they would be just as interesting and useful to a subset of users as the regular E-Sylum content. We will NOT accept “institutional ads” that never change from issue to issue. Advertisers should mix it up and provide fresh ads. A recommendation for dealers publicizing auctions or price lists is to highlight a different item or lot of interest in each promotional ad. The ban is only on unchanging CONSECUTIVE ads - ads which rotate weekly or appear nonconsecutively are OK. To avoid direct competition with auctions we will NOT accept "price on request" or "make an offer" listings. Advertisers offering material for sale MUST list a price. Don't ask me to email a preview of an issue's ad section - everyone will get their copy the same way, once it's published through our email list server. Our web site posting and RSS feed are delayed, so don't count on them for getting a first look at an issue - email is still your best bet. All advertisers should list a mailing address and an email address. A phone number is optional. I often get requests for Book Wanted ads. Until now I've always had to refuse, but also offered an alternative – write up a submission saying WHY you want the item – for what research purpose. Nearly everyone takes me up on it, and we’ve gotten some interesting discussion threads out of some of these. I will still make the same suggestion to anyone placing a Want ad. How might this new venue for buying and selling numismatic literature affect our dealer members? Well, we reviewed our plans with regulars George Kolbe, Fred Lake, Charlie Davis, Karl Moulton, David Fanning, and John Burns, and they're supportive. For one thing, the number of ad listings per issue is small, and could never displace the volume of listings found in dealer catalogs, fixed price lists or online listings. If we find that we have a backlog of more ads than will fit in one or two E-Sylum issues, we may adjust our price upward to scale back demand. E-Sylum ads would work best for offering one or two items – if you have a whole library to sell you’d probably still prefer consigning to a dealer. Like eBay, these ads still require WORK for a seller – you have to catalogue and price your items, field email queries, then pack and ship the items. Those are all things a literature dealer does best for you. For sellers with just a few items to list E-Sylum ads would be less work than eBay and faster than consigning to a literature auction. Unless an item is super rare, a single-item consignment is often more trouble than not for an auctioneer. To keep things simple, the cost is the same to all - no special rates for NBS members, no multiple-ad discounts, etc. - just a flat rate per 70-character line. We're starting at just $1.50 per line, payable by check or PayPal. We also offer standalone "boxed" ads of up to 10 lines at a flat rate of $20. To place an ad in an upcoming E-Sylum issue, simply Reply to this message or email me directly at whomren@coinlibrary.com and include "E-Sylum" in the subject line. Every issue of The E-Sylum is a test run – what works stays, what doesn’t goes. We’ll evolve our policies on ads over time as we gain experience. Together we'll learn what works best for all involved and move the craziness of The E-Sylum to the next Bazaare level. Wayne Homren, Editor The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org. To submit items for publication in The E-Sylum, write to the Editor at this address: whomren@coinlibrary.com To subscribe go to: https://my.binhost.com/lists/listinfo/esylum | |
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