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V11 2008 INDEX
E-SYLUM ARCHIVE
TREASURE HUNT: A TWIST ON THE OLD COIN DROP PUBLICITY PLOY
A business in Nashville has come up with a twist on the old
"coin drop" publicity scheme - they hid a coin in the city and held a
treasure hunt contest. Perhaps coin show promoters will pick up on this as
an alternative. What I like about it is that the coins involved stay in
the collecting community without getting lost for years in someone's piggy
bank or dresser drawer. -Editor
Somewhere in Nashville, a "gold" coin worth $500
awaits discovery, hidden in a very public place that's somehow relevant to
the city's history.The person who finds it has a choice to make: keep this coin or trade it in for the $500.
If this scenario sounds like something out of a pirates-and-buried-treasure-hunt movie or book, it's because it is exactly that.
Cashville Gold & Silver Buyers, 2528 Franklin Road in Berry Hill, has launched a citywide treasure hunt. The reason, according to Josh Levine, Cashville's president, and Julie Schoerke, owner of the JKS Communications public relations firm, is mostly the economy.
"Lots of contests have started in giving away $50 gas cards, but we thought it was much more fun to have a $500 real gold coin to give away," Schoerke said.
For the treasure hunt, Levine decided to use a half-ounce gold U.S.A. Eagle coin, but that's not what people will find if they discover the location of the treasure.
"We're using a replica," Levine said. "It will be an obviously fake coin. We want people to purposely find it and bring it back here instead of accidentally finding and keeping a $500 gold coin out there."
If the first hunt is a success, Levine and Schoerke plan to do subsequent hunts and keep doing them as long as they're popular, they said.
To read the complete article, see: Business owners see treasure hunt as way to soften economic woes (http://www.tennessean.com/apps/pbcs.dll/article?
AID=/20080811/NEWS01/808110365/1006)
Wayne Homren, Editor
The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org.
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