The book is very much numismatically-oriented with a vast array of extremely high quality plates throughout. It's one of the aesthetically most appealing books I've seen. Apparently, from the acknowledgments, author Reed had extensive cooperation from a huge number of sources and collectors, and it shows.
This is not just another Lincoln book. In my opinion, it is essential for every numismatic library. The material pictured is just flabbergasting and invariably in superb condition. I was salivating. And the price of $29.95 is a steal as it was printed in the highest quality in China, as are many Whitman books.
Fred's book was a pleasure to work on. I think the finished product works well because it can be read from cover to cover, but it's also easy to open to a random page and immerse yourself in the visual feast and accompanying captions. We've already had queries from the media, including The Week. If the book strikes a chord with non-collectors, it should be very good for the hobby --- a bridge between "mainstream" history writing and numismatics.