In his piece proposing an index of articles of numismatic interest in non-numismtic publications, Dick Johnson wrote: "What to name it? I wanted a memorable acronym. If it could be a companion to Harry Bass's NIP I immediately thought of TUCK. NIP and TUCK would cover both. But no such luck for tuck. I could not come up with appropriate words for a TUCK acronym."

Here's my suggestion: Totally Unknown Coin Knowledge

And as for why the Getz book did not go to a self publisher like Blurb:

• Very little selection of paper… the Getz is on acid-free, smooth which reproduces all the detail you can generate.
• No selection for image resolution… The Getz book printer has a maximum resolution 2400 dpi. If the image we had was high resolution, we printed it that way.

I am sure your readers can understand why companies sell what they do --- PROFIT and how that is generated.