THE BRASHER BULLETIN GOES ELECTRONIC

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V14 2011 INDEX E-SYLUM ARCHIVE

The E-Sylum: Volume 14, Number 31, July 31, 2011, Article 3

Recently, we have made the decision to change the format of our newsletter. This decision was made based on production costs, as well as member feedback from the survey in February 2011. Starting this fall, the Brasher Bulletin will become a monthly e-newsletter delivered via email. Each issue will consist of a standout article or news item, as well as information about club news & events. This new format will allow us to stay more connected with all of you while mitigating the high cost of a printed newsletter. Additionally, this allows us to maintain a low annual membership dues fee.

Each year, we will compile all of the monthly e-newsletter issues to produce one printed volume, which will be mailed out prior to the annual meeting at the Summer ANA World's Fair of Money.

Please send your current email address to info@kagins.com, so you will be sure not to miss our monthly articles!

Thank you for your continued support, and please enjoy this last quarterly printed issue of the Brasher Bulletin.

What do readers think of this development? Is it inevitable that specialty publications will all go the electronic route? I do think it is commendable that the society will also be printing a physical edition for members. This is a reasonable compromise that will help preserve the information for future generations. I asked Lena for more information - her response is below. -Editor

As far as the details of the decision, it was really about picking an alternative to the costly print newsletter. We surveyed the SPPN members and asked if they would prefer a link to a website or blog, or if they would like an email with an attached PDF to print on their own, or if they would like to read the Bulletin directly from their email. The latter was the most popular choice with the membership so we went with that.

I spent considerable time researching e-newsletter services and software. We wanted something with different templates that could easily be designed for little to no cost. MailChimp.com and iContact.com were our final choices and we went with iContact.com since they have a free version (send up to 2,000 emails to up to 500 addresses each). This service is not fancy, but flexible enough that we can include one feature with announcements and we can continue our advertising program with banner ads and links to advertisers websites.

THE BOOK BAZARRE

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