I read with interest the readers' recollections of the Longines Symphonette medals of some years ago. You may file the following recollection under "unverified or unedited memory," but I clearly recall this report from my first year on staff at Coin World, 1974. The Franklin Mint was then approaching its apogee and there was much debate over claims of "investment value and treasured heirloom" status attributed to several private mint issues, claims that Franklin Mint was NOT making. Word in the office was that such claims in advertising were now absolutely taboo, because Longines had made them and had been slapped with vigorous Federal legal action, possibly a Federal Trade Commission investigation that made the firm quit the medal-hustling business abruptly and for good. Something triggered by loudly disgruntled buyers who had attempted to cash in on the "investment" value to their great dissatisfaction. Perhaps other E-Sylum readers may recall some more details.