EAST INDIA COMPANY SELLING DIAMOND-ENCRUSTED COINS FOR QUEEN'S JUBILEE

Stephen Pradier writes:

Forget commemorative mugs or tea towels, there's now a much more elaborate souvenir on sale to mark the Queen's diamond jubilee.

But with a price tag of £125,000, you'll need more money than taste in order to afford it.

The East India Company has released 60 minted gold coins, one for each year of Queen Elizabeth II's reign, encrusted with diamonds to celebrate the royal milestone.

Despite the hefty price tag, the company has revealed that it has had 'brisk and determined interest' from monarchist collectors and investors from across the globe.

Each kilo struck by The Royal Mint represents over 1,000 hours of craftsmanship - and the company has received particularly high interest in the coins from international buyers.

As a result, the company is now scheduling private viewings in Monaco, Moscow, Geneva, Hong Kong, the Middle East and India.

The East India Company, which has a flagship store in Mayfair, has long-standing links to the British monarchy.

Sanjiv Mehta, CEO of East India Company said: 'The company was instrumental in building the British Empire with its legacy still visible today in what we know as the Commonwealth Nations.

'We chose to commission the Royal Mint, another quintessential British brand who first minted coins for us over 200 years ago, with this unique project to create a timeless tribute that reflects the grand achievement it celebrates.'

To read the complete article, see: For those with more money than taste... the £125,000 diamond encrusted gold coins on sale to celebrate Queen's jubilee (www.dailymail.co.uk/femail/article-2151616/125k-diamond-encrusted-gold
-coins-sale-celebrate-Queens-Diamond-Jubilee.html)

Wayne Homren, Editor

	NBS (coinbooks.org) Web