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V17 2014 INDEX       E-SYLUM ARCHIVE

The E-Sylum: Volume 17, Number 10, March 9, 2014, Article 16

KÜNKER PRODUCES VIDEO TO PROMOTE MALTA SALE

Ursula Kampmann writes:

On March 11, 2014 Künker will offer an outstanding collection of coins and medals of the Sovereign Military Order of Malta. In order to reach a wide circle of all those interested, the auction house located in Osnabrück is breaking fresh ground. The numismatists have produced a film on the topic. It features not only the highlights of the collection, but it gives additionally the numismatic-historical background.

Ulrich Künker delights in this new concept: “Certainly, Künker is aware of the company’s tradition, nevertheless we are constantly improving our presence in the modern media. We hope that this film will delight coin collectors. We also hope that it will inspire internet users who have not known anything about coins at all. Finding new ways of sharing our passion is a real pleasure for us.”

Videotaped interviews and presentations have been around in numismatics for a while, but I'm not aware of other marketing-focused videos promoting a particular auction sale. Good luck! If you want to reach the YouTube generation, you have to go where they are. -Editor

Kunker Malta sale video snapshot
Was this coin made during the siege of Rhodes, or did it originate in Malta?

To view the ten-minute video on YouTube, see: Künker spring sale 2014: Coins and medals of the Sovereign Military Order of Malta (http://youtu.be/YOuMfQl-JjQ)

Wayne Homren, Editor

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