THE AMAZING NEW IKEA BOOK-BOOK

Tom Fort writes:

To play on the fact that browsing an IKEA catalog is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple’s notoriously over-the-top product commercials. The result is hilarious, and the jokes really just write themselves.

“The 2015 IKEA catalog comes fully charged, and the battery is eternal,” says an exec named Jörgen Eghammer, also known as Chief Design Güru. He explains that this catalog is not a digital book or an e-book, but a bookbook. “The navigation is based on tactile touch technology that you can actually feel,” he adds.

We’ve seen plenty of good Apple commercial parodies before, but IKEA definitely gets major points for this promo.

To read the complete article, see:
IKEA Channels Apple in a Hilarious Ad for Its New Catalog ‘Bookbook’ (time.com/3265308/ikea-catalog-2015/)

To read the earlier E-Sylum article, see:
WHO GETS YOUR E-BOOKS WHEN YOU DIE? (www.coinbooks.org/esylum_v17n35a20.html)

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