KISS FRONTMAN GENE SIMMONS' FAUX GOLD COIN

The business mind of Gene Simmons is always turning.

In the latest venture by the legendary Kiss front man, Simmons is offering people 150 unreleased songs, a figurine of himself, a giant faux gold coin and other memorabilia inside a 17'' by 25'' vault. The price: a cool $2,000. But it doesn't end there, oh no.

For $25,000, a fan could buy the vault and also receive a Skype call with Simmons and sit in on a studio session. Have $50,000 laying around? That will get you everything listed above except Simmons will personally deliver you the vault to your home (and of course hang out for a while).

Simmons told TheStreet in an interview that retail is largely broken, hence he wants to go directly to consumers.

When not getting the word out on the vault, Simmons is a founding partner of emerging restaurant brand Rock & Brews, which has more than 20 locations across the country. He is the mastermind behind the gold mine that is Kiss merchandise, which boasts an astounding 5,000-plus branded items.

To read the complete article, see:
Why Kiss Rocker Gene Simmons Will Deliver You 150 New Songs Inside a

Wayne Homren, Editor

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