Dave Lange submitted this note and images of a small hoard of ephemera published by Texas dealer and master marketer B. Max Mehl. Len Augsburger added the
items to the Newman Numismatic Portal as well. Thanks. -Editor
I've never been a big collector of B. Max Mehl memorabilia, since there's so much of it, and very little pertains to my interest in coin boards,
folders and albums. He doesn't seem to have been big on stocking anything not published by himself. I do have some early (pre-1920) editions of his
guidebooks and also several of his cancelled checks that came onto the market years ago.
Recently, however, I saw an assortment of Mehl items that seem to have been sent to a single individual in the early 1930s. They were extremely colorful and
in superb condition, a rarity for numismatic ephemera of that period. The price was quite reasonable, so I had to buy them, and they make a nice little
collection in their own right. The radio transcript is from a Mehl radio program broadcast on February 26, 1933, so that provides a pretty reliable time stamp
for the other pieces, too.
B. Max Mehl Catalog envelope
B. Max Mehl Order blank
B. Max Mehl 4-page Brochure
B. Max Mehl Intro Letter, Radio Transcript First Page
Mehl was prolific in his marketing - I also have a number of these items in my numismatic ephemera collection, as do many of our readers, I'm sure.
-Editor
To view all the Mehl items on the Newman Numismatic Portal, see:
https://nnp.wustl.edu/library/archivedetail/1353
Wayne Homren, Editor
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