THE USE OF MEDALS IN ADVERTISING

PREV ARTICLE NEXT ARTICLE FULL ISSUE PREV FULL ISSUE

V23 2020 INDEX E-SYLUM ARCHIVE

The E-Sylum: Volume 23, Number 2, January 12, 2020, Article 10

THE USE OF MEDALS IN ADVERTISING

Ken Traub wrote the original article on the 1902 Paris in London Exhibition medal discussed in earlier issues. I passed along to him (via Nick Graver) Jenna Moore Fuller's question about it last week. Here's his response. -Editor

I had received no further information from the medal dealers and experts I contacted nor from anyone else since I wrote my article in 2012, nor have I seen any other medals on the market. I have been a subscriber to The E-Sylum for years, and I can’t believe I missed the two follow-up comments on my medal. Now at least know that some other private collection has a silver version of my gold medal.

I’ve also admired advertising use of medals awarded to companies. My favorite of the ones I’ve seen is the McCann’s Steel Cut Oat Meal, which is still sold and a tin of which currently resides in my pantry. It’s delicious by the way, and is still made and available in this tin can! https://www.amazon.com/McCANNS-Steel-Irish-Oatmeal-28-Ounce/dp/B001EO5U3I

It has likenesses of the award medals the company won at the 1851 London Exhibition at the famed Crystal Palace, the U.S. Centennial Exhibition of 1876 in Philadelphia, and the 1893 Colombian Exposition in Chicago. I’m happy to say that I own an example of each of the medals illustrated on the can.

Thank you Wayne, Nick, and Jenna for this chance to remind me what knowledge and fun one can derive from the pursuit of numismatics and exonumia!

Other readers have noticed this type of medal usage as well.

Paul Horner writes:

This is a (flattened) box of spaghetti with a gold medal from the 1893 Columbian Exposition. I haven't seen a spaghetti Medal before! From Dollar Tree: $1 for a pound and a half of award winning pasta. My favorite brand!

So your product won a medal two centuries back? Wow, impressive...

To read the earlier E-Sylum article, see:
1902 PARIS IN LONDON EXHIBITION MEDAL AWARDEE (https://www.coinbooks.org/v23/esylum_v23n01a14.html)

THE BOOK BAZARRE

RENAISSANCE OF AMERICAN COINAGE: Wizard Coin Supply is the official distributor for Roger Burdette's three volume series that won NLG Book of the Year awards for 2006, 2007 and 2008. Contact us for dealer or distributor pricing at www.WizardCoinSupply.com .

Wayne Homren, Editor

The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org.

To submit items for publication in The E-Sylum, write to the Editor at this address: whomren@gmail.com

To subscribe go to: https://my.binhost.com/lists/listinfo/esylum

PREV ARTICLE NEXT ARTICLE FULL ISSUE PREV FULL ISSUE

V23 2020 INDEX E-SYLUM ARCHIVE