John Lumea of the Emperor Norton Trust writes:
"I have a question about the 1953 Emperor Norton gold medallion shown in a 2014 E-Sylum item.
"My guess is that the medallion — commissioned by the San Francisco Chronicle and struck by Shreve & Co. jewelers — is connected in some way to the
Chronicle's Emperor Norton Treasure Hunt. Every year for a decade, 1953 to 1962, the paper for several weeks published clues to the location of a gold medallion buried
somewhere in the city. The lucky reader who found the medallion could bring it to the Chronicle's offices and receive 1,000 silver dollars — sometimes more, depending
on the year.
"I long have thought that the item depicted in The E-Sylum was one of the buried medallions. But, it seems this is not so.
"I just wrote this up in a Facebook post for The Emperor Norton Trust, titled "An Artifactual Conundrum of the Emperor Norton Treasure Hunt."
With permission, we're republishing John's post here. -Editor
AN ARTIFACTUAL CONUNDRUM OF THE EMPEROR NORTON TREASURE HUNT
Yesterday, in this space, we presented a photograph (which we've shown before) of the front of a medallion which appears to have been produced in connection with the
San Francisco Chronicle's Emperor Norton Treasure Hunt of 1953-62. This photo and a companion photo of the back of the medallion — first two images below — are in the
"Sculptures & Fabrications" gallery of our digital Archive of Emperor Norton in Art, Music & Film at
http://emperornortontrust.org/arena/visual-arts/sculptures-and-fabrications .
The star-shaped medallion, dated 1953, was made by Shreve & Co. jewelers, and we long have supposed it to be the first of the medallions buried for the Hunt.
But, a review of a photo gallery that the Chronicle published in 2018 for an historical web feature on the Hunt reveals something different.
:: :: ::
As you can see in the attached photos from the Chronicle's gallery (starting with the third image in the series below), the *buried* star-shaped medallions — also
made by Shreve and placed in special wood-and-glass display boxes — are fairly large. Based on the photographs, the diameter is as much as 8 inches or more — text on each
medallion calls it a "plaque."
The buried medallions feature a vignette of the Emperor full-length, hand on his sword, Bummer and Lazarus at his feet.
:: :: ::
The text and the artwork on the medallion shown in our Archive is completely different. It features the "Norton head" that appeared in the Chronicle's
promotions of the Hunt. The text — including the phrases "Grand Order of the West" and "Lady in Waiting" — is somewhat inscrutable and doesn't reference
the Hunt at all.
:: :: ::
Relative to the buried medallions, whose stars have 19 points, the medallion in our Archive — which has 16 points — appears to be a smaller, "handheld" piece.
An educated guess: One photograph in the Chronicle's gallery indicates that the paper threw a special "Emperor Norton dinner" in honor of the winner of the
Hunt. Perhaps, on this occasion, the winner was given the smaller medallion as a keepsake.
Or, perhaps, induction into the "Grand Order of the West" was an honor the Chronicle accorded to others, but, the paper used this dinner as the occasion to
present the medallion to honorees.
Or the Chronicle had a Grand Order of the West award that had no connection whatsoever to the Emperor Norton Treasure Hunt or to any Hunt-related dinner — the paper
simply branded the award with Norton iconography.
Anybody have intel?
Great photos - check out the full photo gallery with the Chronicle article linked below. But it pains my numismatic heart to see the silver dollars being dumped from a
bag. -Editor
To read the complete article, see:
AN ARTIFACTUAL CONUNDRUM OF THE EMPEROR NORTON TREASURE HUNT
(https://www.facebook.com/EmperorNortonTrust/posts/2630056607273255)
To read the San Francisco Chronicle article, see:
When the Emperor Norton Treasure Hunt turned San Francisco
upside down (https://www.sfchronicle.com/thetake/article/When-the-Emperor-Norton-Treasure-Hunt-turned-San-12886044.php)
To read the earlier E-Sylum article, see:
THE 1953 EMPEROR NORTON GOLD MEDAL
(https://www.coinbooks.org/club_nbs_esylum_v17n50.html#article11)
Wayne Homren, Editor
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