ROYAL MINT LAUNCHES LUXURY JEWELLERY LINE

 

If The Royal Mint conjures up visions of army medals, gigantic old-fashioned machines, piles and piles of glittering coins and school trips to the Tower of London, think again – for the world's leading export mint and Britain's oldest brand has now ventured into the luxury lifestyle sector, and there's a lot to get excited about.

First of all, the arrival of award-winning jeweller Dominic Jones as Creative Director, is injecting some young, innovative design energy into the historic institution. Jones shot onto the fashion scene back in 2009, when he became the first jeweller to win the British Fashion Council's NEWGEN award and then the first jewellery designer to show on the London Fashion Week schedule. Ever since, he has been delighting aesthetes the world over with his stylish, directional designs that play beautifully with shape and form.

And now, with Jones at the helm, The Royal Mint has released its first-ever collection of fine jewellery under the new brand name 886, which takes inspiration from the year of the Mint's foundation.

'The 886 collection began with the idea of an institutional gold bullion that has been distorted, inverted and warped into a gentle, soft shape that feels like it floats off the skin,' says Dominic Jones. 'I wanted to celebrate the inherent beauty of precious metal, without the distraction of stones or design flourishes. It's very brave in its simplicity.'

Think understated solid gold and silver earrings, chains, rings and cuffs, all of which are unisex and produced in South Wales using ancient coin and medal-making techniques – making them not only more durable and lustrous, but more valuable long-term too.

 

To read the complete article, see:
The Royal Mint Launches Its First Ever Luxury Jewellery Line With Dominic Jones (https://www.elle.com/uk/fashion/what-to-wear/a40048024/886-the-royal-mint-dominic-jones/)

For more information, see:
The Royal Mint launches 886, unveiling a debut unisex jewellery collection crafted in sustainable solid gold designed by Creative Director Dominic Jones and incorporating homeware (https://www.royalmint.com/aboutus/press-centre/the-royal-mint-launches-886-unveiling-a-debut-unisex-jewellery-collection-crafted-in-sustainable-solid-gold-designed-by-creative-director-dominic-jones-and-incorporating-homeware)
https://886.royalmint.com/

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