The latest addition to the Newman Numismatic Portal is the famous 60 Minutes episode on the Franklin Mint. Project Coordinator Len Augsburger provided the following report.
The 60 Minutes Report on the Franklin Mint
In 1978, the CBS news magazine 60 Minutes aired a report on private mint issues manufactured by the Franklin Mint and others, focusing on the resale value of their products. Morley Safer interviewed purchasers of Franklin Mint issues and visited New York City coin dealers to ascertain aftermarket values.
This segment includes footage from the 1978 American Numismatic Association convention in Houston. Charles L. Andes, Franklin Mint Chairman of the Board, also appears. While it seems obvious that mass-marketed collectibles by definition must generate substantial margins to cover advertising and marketing costs, the public continues to have some appetite for such products.
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