The E-Sylum:  Volume 5, Number 20, May 12, 2002, Article 7

MEHL'S STAR COIN BOOK

  The April 1910 issue of Mehl's Numismatic Monthly
  provides some sales figures for B. Max Mehl's Star
  Coin Book.  These numbers should probably be
  taken with a grain of salt, but here goes:

  "When nearly 50,000 copies of a coin book issued
  by a coin dealer are sold within less than four years
  it is indeed evident that the book earned its success.

  The first issue of the Star Coin Book appeared in
  1906 and retailed at 10c a copy.  This issue of 10,000
  copies was sold out in less than a year; then followed
  the second edition, a larger and more elaborate book
  at 25c, which met with greater success than the first.
  This prompted the publisher to publish a trial issue of
  a 50c book, the success of which was even greater
  than the preceding issues.  A more elaborate and
  complete book was then prepared and issued in last
  December as the fourth edition.  And in less than
  four months, over eight thousand copies have been
  sold, both at wholesale and retail."

  Wayne Homren, Editor

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