The E-Sylum:  Volume 8, Number 5, January 30, 2005, Article 11

MAKOYA MOOLAH

A January 28, 2005 article tells more about the transition
to new bank notes in South Africa:

"The face of the currency is changing, and to make sure
you know what's going on, a far-reaching campaign has
kicked off to take the message to millions.

The SA Reserve Bank will begin distributing its new
banknotes on Tuesday, and before you get a nasty surprise
at the ATM, you should have heard about the Makoya
Moola, "the real money".

"Makoya Moola - rands you can trust" is the theme of the
Reserve Bank's nationwide campaign to inform people.
Makoya is derived from "the real McCoy" and moola is
old slang for money.

On Wednesday at the Ottery Hypermarket, people
clustered at the "Makoya Moola" stage trailer to hear
about the new notes."

"The campaign includes television and radio ads, 40
information gazebos at taxi ranks, roving stage trailers
and an edu-drama on the new notes, which will be
broadcast on national and local radio stations. A
special song will be sung in all 11 official languages.
A million posters will be distributed. The campaign's
estimated audience is 25 million people."

"To celebrate South Africa's democracy, the upgraded
banknotes will include the South African Coat of Arms
and use all 11 languages across the denominations."

To read the full story, see:
Full Story

  Wayne Homren, Editor

	coinbooks.org Web

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