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The E-Sylum: Volume 8, Number 5, January 30, 2005, Article 11 MAKOYA MOOLAH A January 28, 2005 article tells more about the transition to new bank notes in South Africa: "The face of the currency is changing, and to make sure you know what's going on, a far-reaching campaign has kicked off to take the message to millions. The SA Reserve Bank will begin distributing its new banknotes on Tuesday, and before you get a nasty surprise at the ATM, you should have heard about the Makoya Moola, "the real money". "Makoya Moola - rands you can trust" is the theme of the Reserve Bank's nationwide campaign to inform people. Makoya is derived from "the real McCoy" and moola is old slang for money. On Wednesday at the Ottery Hypermarket, people clustered at the "Makoya Moola" stage trailer to hear about the new notes." "The campaign includes television and radio ads, 40 information gazebos at taxi ranks, roving stage trailers and an edu-drama on the new notes, which will be broadcast on national and local radio stations. A special song will be sung in all 11 official languages. A million posters will be distributed. The campaign's estimated audience is 25 million people." "To celebrate South Africa's democracy, the upgraded banknotes will include the South African Coat of Arms and use all 11 languages across the denominations." To read the full story, see: Full Story Wayne Homren, Editor The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org. To submit items for publication in The E-Sylum, write to the Editor at this address: whomren@coinlibrary.com To subscribe go to: https://my.binhost.com/lists/listinfo/esylum | |
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