David Sundman of Littleton Coin Company writes:
The Smithsonian National Postal Museum asked my company to participate in their new online exhibit and I thought you’d enjoy it.
I did! I was an active customer of Littleton early in my coin collecting career. Here's an excerpt. Be sure to go online to view the
entire exhibit. -Editor
For over 70 years, Littleton Coin Company has brought the excitement of collecting by sending stamps, coins and paper money to
customers through the mail. Since 1945, from our Littleton, New Hampshire headquarters, we’ve provided customers with friendly,
knowledgeable and dependable service. Today, thanks to the U.S. Postal Service, thousands of collectors across the country have shopped at
Littleton Coin to begin collections, add to existing ones or to find unusual items to share with their friends and families. But
Littleton’s history of bringing the “coin store to a customer’s door” via packages in the mail, goes back even earlier than that.
It all began in 1927, when rain forced 12-year-old Maynard Sundman and his friend inside. Billy showed him his stamp collection.
From then on, Maynard was hooked. Although he received stamps through the mail from businesses far away, he spent hours studying ads
offered by various companies. The same year the stock market crashed in 1929, setting off the Great Depression, Maynard turned 14. That
year he noticed an ad for a free H.E. Harris stamp catalog and sent away for it. Inside he found an article: The Future of the Stamp
Business. He had been selling penny stamps to other student collectors for a few years, and that article fueled the dream of starting his
own business.
1935-41 The Maynard Sundman Stamp Company
After graduating from high school in the summer of 1935, he opened the Maynard Sundman Stamp Company with a $400 order he made from H.E.
Harris. (Later Harris would serve as his mentor, teaching him key lessons about the mail order business.) Working from a table in his
parents’ kitchen in Bristol, CT, he sent stamps on approval through the mail to customers across the country. With stamps on approval, he
placed his trust in his customers, believing that if they saw the stamps to “approve” before they paid for them, they would be happier with
their purchase in the long run. Maynard’s business blossomed that first year, even during the depression, and he hired four neighbors to
help fill orders.
Littleton Coin Company employs over 320 at their New Hampshire headquarters
To read the complete article, see:
Stamps started it all – Littleton Coin Company
Over 70 years of Building Collections via the Mail (http://postalmuseum.si.edu/americasmailingindustry/Littleton-Coin-Company.html)
Wayne Homren, Editor
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