RUSTY GOE'S SOUTHGATE COINS TO CLOSE

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V19 2016 INDEX E-SYLUM ARCHIVE

The E-Sylum: Volume 19, Number 44, October 30, 2016, Article 16

One of the many hazards of owning a coin shop is the potential of losing one's lease. Unfortunately that event has befallen the popular Reno shop run by author Rusty Goe. -Editor

Citing the termination of their lease, the owners of Southgate Coins have decided to close the popular shop they’ve run in Reno since 2001.

Rusty Goe said that he and his wife, Marie, had not planned to close their store on South Virginia Street in such an abrupt fashion, but that they had little choice.

Marie Goe said that if a perfect retail-space somewhere on South Virginia Street’s southern corridor had become available, she and her husband would have considered setting up a new store.

“But since we are already near retirement age it doesn’t make sense for us to go to all the trouble and expense to set up a new store,” she said.

She said it takes considerable effort and cost to build out a coin shop that would replicate their current store.

“Just to have the basic facilities we have now, with all the security systems (and safes) we need, so we could provide our customers with the services they have come to expect would require a substantial investment of time and money on our part,” she said.

“When we were younger we met such challenges with vigor; but now we aren’t as adventurous,” she said.

The Goes moved their rare-coin business from Las Vegas to Reno in 2001. Marie said it took months to find the right location for their store in Reno and that the process of building out their store to meet their needs “was exhausting.”

Business soon increased beyond the Goes’ expectations, they said, and within three years of establishing their Reno site they more than doubled the size of their store.

A remodel in 2004-05 took five months, and was “very costly,” said Marie. “But we were happy with the results.”

The Goes said they would have preferred to work in their existing coin shop until 2021, their shop’s 20th anniversary. By then, they would have tried to find a buyer who could have taken over the business.

The Goes said they are uncertain as to what extent they will continue their business once they vacate the shop at the end of November.

“We still have our website, and the hundreds of customers we have can follow us on it,” he said.

Rusty Goe said he will pursue his research projects and do more writing. He has already published two books that have received awards from numismatic groups: “The Mint on Carson Street,” a history of the Carson City Mint and guide to the coins produced there, and “James Crawford: Master of the Mint at Carson City,” a biography of the longest-serving superintendent at the Carson City Mint. He is currently working on a third book, “The Confident Carson City Coin Collector.”

In 2005 he founded the Carson City Coin Collectors of America, a club dedicated to increasing knowledge about the Carson City Mint and the coins produced there. This club published a journal called Curry’s Chronicle from 2005 through 2015, for which Goe served as editor. Goe has also written articles in national and local publications and presented lectures both locally and across the country.